About me
Hi, I'm Leonie
I’ve always been curious about why people do what they do. That curiosity first brought me into the world of marketing and branding, where I explored the relationship between people and the brands they connect with. Over time, I found myself moving toward work that was even more centered around people: coaching and brand culture building.
On this page I share my biography and what makes me, well, me.
If you feel a connection, feel free to book a call with me or connect with me on LinkedIn. I always enjoy exchanging thoughts and collaborating.
Warmly,
Leonie
My being
Labels I identify with
I’m a coach, facilitator and strategist, and at the heart of it someone who cares deeply about people feeling connected to themselves and to the work they do.
I’m curious and down to earth, and I like to bring lightness into conversations, even when we’re exploring big and meaningful topics. I live comfortably in paradox: I go deep without heaviness, stay warm while being practical, and speak directly with kindness.
I feel very international after living and loving in different cities (Barcelona, New York, Berlin) around the world, and at the same time connected to my roots. 2026 is the year I return back to Amsterdam with my German partner.
I’m a cancer previvor (BRCA1), which shaped my commitment to (body) positivity, inclusion and living with intention. I’m drawn to depth and experience in all its forms, whether that’s through stillness on a Vipassana retreat or the playful chaos of Burning Man.
My doing
The path I've walked
My career began in international brand and marketing consulting, where I supported organisations in understanding people, shaping meaningful brands and navigating change. Over the years I became increasingly interested in the human dynamics behind strategy: how people collaborate, what motivates them, and what gets in the way of purposeful work.
This curiosity led me into roles focused on culture, leadership and team development, including being part of the founding team of a purposeful hospitality concept that transformed unused churches back into places of connection and community.
At a certain point I felt the need to pause and reflect more deeply, so I took a year-long sabbatical to travel, rethink my direction and reconnect with my personal purpose. That time became a turning point and ultimately led me towards coaching, facilitation and brand–culture work. Since then I’ve been supporting individuals, teams and organisations on topics like collaboration, purpose leadership and cultural alignment.
Why I do what I do
My mission and purpose
I think that the only way we can transform is from the inside-out. Change starts within ourselves and requires us to challenge our beliefs. As individuals we take ourselves into organisations. We participate as individuals in society. So if we talk about systemic change, we talk about human change.
In a world that needs change urgently, we need bold people to lead that change. I am here to support those people. Those who dare to do things differently, those who dare to change. I made it my mission to help people and organisations achieve purposeful growth, by breaking limiting beliefs on how to live, work and lead.
Everything I do is led by my purpose to rebalance the way we show up in the world. To regain natural flow and harmony. To regenerate our world. To allow for wholeness in every human being and in how we look at success. So we sustain a future for all.
What moves me
What I care about
I care about people being able to be themselves at work.
I care about clarity, the kind that brings peace, not pressure.
I care about healthy teams, honest conversations, and environments where people can breathe again.
I care about purpose. Not as a marketing slogan, but as something that feels real and lived.
And I love the inner moments where something clicks for someone:
“Ah, that’s what I want.”
“That’s why this keeps happening.”
“Okay, now it makes sense.”
Those moments move me every time.
What I bring with me
Experience and credentials
- 10+ years international experience in brand, marketing, and culture consulting
- Professional Certified Coach (PCC), accredited by the International Coaching Federation (ICF) — recognising a high level of coaching mastery.
- Certified Co-Active Coach (ICF-recognised training)
- Master’s in Marketing Communication
- Experienced leadership and team coach, facilitator, and brand and culture strategist
- Experience across industries, including tech, hospitality, FMCG.
What I bring into my work
How I work
My work is human-centered and grounded in creating honest, warm and spacious conversations. I like to hold a space where people feel safe to explore what’s true for them, while also being gently challenged where it matters.
I tend to work with people and teams who are in moments of transition or growth: individuals who want more purpose or confidence, leaders who care about creating healthy environments, teams rebuilding trust, organisations exploring culture or alignment, and coaches who want to understand their niche and strengthen their practice. What they all have in common is a desire to move with more intention and coherence.
There are several ways we can work together. No matter the format, the work is always collaborative and tailored to what you or your team truly need.
I invite you to a free exploratory call to explore our potential together!
