Team Coaching and Culture Building

Strengthen your Culture and Team Performance

Purposeful Growth for Organisations through Team Coaching and Culture Building

People are the heart of your organisation. You want them to thrive, so the organisation can thrive.

There is also nothing so complex as human beings. I love that word, because it acknowledges our “being” – our presence that separates us from machines. Machines come with a manual, but people have their own individual needs and ways to thrive. That’s why building resonating cultures and coaching is effective for organisations that aim to grow in a smart, people centric way. It’s the only way to nurture a motivated and high performing organisation.

Purposeful Growth Coaching and Facilitation

I’m Leonie, and after more than 15 years of working in both the corporate and start-up world, I am now helping people and organisations to grow from purpose as a freelancer.

I’m a certified Co-Active Coach and an Professional Certified Coach (PCC) with the International Coaching Federation. The Co-Active program is recognised as the most rigorous training for professional coaches and business leaders.

I also have more than a decade of experience in working with teams and organisations through facilitating workshops and pinning down a strategic purpose.

What I offer

Leadership & Team Coaching - Brand & Culture Strategy

Leadership & Team Coaching and Brand & Culture Strategy reinforce each other. Through coaching, teams and leaders strengthen trust, communication, and collaboration, which is the foundation for any culture work. A clear strategy then gives that collaboration focus and direction: it helps teams understand what to work on and why. In my strategic projects, I build strategic direction for people, with people: translating insights from inside the organisation into a shared vision, values, and behaviours that shape both culture and brand from the inside out.

Leadership & Team Coaching

Strengthening trust, communication, and collaboration.

Great results come from teams that trust each other and leaders who know how to create the conditions for people to thrive. Leadership and Team Coaching supports individuals and groups in developing the awareness, relationships, and mindset needed to perform at their best, together.

I focus, often in partnership with another coach, on the human dynamics at the heart of professional collaboration: how people communicate, make decisions, and navigate change. We create space for reflection, honest conversation, and practical learning that builds clarity, confidence, and alignment.

Brand & Culture Strategy

Building strategic direction for people, with people.

Every culture begins with people; the employees who bring it to life every day. A strong brand culture connects what a company stands for externally with how its people think, feel, and act internally. When those two align, engagement, performance, and authenticity naturally follow.

I help organisations design and activate cultures that reflect their values and strategy. Not just in words, but in lived experience. Together, we explore how purpose, values, and behaviours show up in everyday interactions, leadership, and decision-making.

Projects can happen at different levels of the organisation. From a company wide brand and culture strategy to more focused work with specific teams, departments, or business units looking to reconnect with their shared purpose, collaboration, and ways of working.

Training equips people, coaching empowers them.

Schedule a call with me to discuss how I can empower your team!

Leadership & Team Coaching

Services I offer as a Coach:

1:1 Leadership Coaching – Empower leaders to navigate challenges, inspire their teams, and create a positive, high-performing work environment.
1:1 Talent Coaching – Empower talent to unlock their full potential, achieve their professional aspirations, and find happiness and meaning in their work.
Team Coaching – Empower teams to thrive by improving collaboration and nurturing an environment where individuals feel valued, happy, and motivated to contribute their best work.
Workshops on specific topics and growth areas. For example: enhancing team connection, ownership, or communication.

The result: stronger leadership, healthier collaboration, and teams that are more connected, resilient, and purpose-driven.

Brand & Culture Strategy

Services I offer as a Strategist:

Culture diagnostics and employee insight sessions – widely pulling up the net, exploring different perspectives.
Purpose and values definition or refresh (workshops) – exploring the power of big words in action.
Delivery and Facilitation of the strategy development process (presentations and workshops) – through iterations we get to a shared strategy, built from the inside-out.
Planning of how to bring the final strategy into action (worksession) – action planning how to walk the talk, keep the strategy alive.

The result: a brand culture that feels genuine to your people, is understood by your teams, and experienced by your customers.

Testimonials

I had the pleasure of working with Leonie on purpose-driven brand positioning to help young companies reach the next level of impact. Leonie truly lives up to her reputation as a pioneer in purpose-led brand work. She stands firmly on the ground of her expertise, confidently guiding challenging conversations and processes while remaining open to new ideas and eager to keep growing. Within a team, Leonie invests deeply in relationships — with both clients and colleagues — which shows in her seemingly endless curiosity for everyone she interacts with. This may well be her greatest strength as a coach and strategist: the ability to find the essence of a company or a person and help them express it.

Ida - Managing Director

Leonie and Lena created a comfortable space for me and my team to share our thoughts. Their methods and prompts were engaging and colourful.

Valerie - Team Lead

I highly recommend Leonie for her fantastic work in brand strategy. She’s incredibly creative and always comes up with fresh ideas that really make an impact. Leonie is super organized, ensuring everything runs smoothly and projects get done on time. Her insights are spot on; she has a knack for understanding what resonates with audiences. Plus, she’s a great team player, always willing to collaborate and bring out the best in everyone. If you need someone who’s creative, organized, insightful, and loves working with others, Leonie’s your person!

Paula - Brand & Strategy

The Impact of Coaching

Training equips people, coaching empowers them.

Training builds knowledge and skills. But this alone is not enough to get the best out of human beings. Impact and results are depending on the capability of people to turn their knowledge and skills into positive inspired action – f.e. through creativity, energy and confidence.

Only positive action will lead to extraordinary results. Action that is coming from a place of negativity – f.e. obligation, exhaustion or insecurity, will reciprocate that and leads to uninspired and mediocre results at best.

Nurture a balanced, happy and high performing organisation!

My Approach

A balanced, happy and high performing organisation.

My holistic approach to coaching focuses on three cornerstones of purposeful growth. Privacy and Personality are the two fundamental cornerstones of how people are being. They support the third cornerstone Performance, how people are doing. My coaching empowers inside-out. By connecting people to their natural strength and authentic motivation, I help them to focus their time and energy on the right things in the right way. Focussing on all three cornerstones will help to create a high performing organisation.

Common Coaching Topics per Cornerstone

Privacy

Work-life balance – how to set the right priorities and healthy boundaries.
Self management – how to deal with set-backs, emotions & criticism.
Courage and confidence – how to stop self-sabotage and overcome self-doubt.
Self care – how to manage stress when under pressure.

Personality

Self awareness – how to make the most out of natural strengths and how to manage weaknesses.
Personal leadership – how to stay true to values that are important to you.
Communication – how to interact and collaborate with others effectively.
Purpose – how to get most joy and fulfilment out of your job by doing meaningful work.

Performance

Results & impact – how to be ahead of the game through creativity, innovation and focus.
Career planning – how to continuously develop and grow into the next career level.
Management & leadership – how to lead others and get the best out of people.
Ownership & accountability – how to organise, plan and get things done.

Thinking small

“What if we invest in our people and they leave?”

Thinking smart

“What if we don’t invest in our people and they stay?”

Why Coaching Works

The benefits of coaching in organisations

Coaching empowers people to take steps forward on their growth journey, because coaching…

- …creates a safe space to develop awareness on thoughts or behaviours that help or hinder progress.
- …encourages people to take responsibility for their own growth.
- …connects personal values and purpose to a way of showing up at work, sparking motivation and passion.
- …improves individual goal attainment and performance through active goal setting and accountability.
- …increases employee engagement & retention and demonstrates the organisation’s commitment to personal development.

As a result, your organisation will see an increase in productivity and performance to support your business growth.

The proof - show me the numbers!

The International Coaching Federation, the global authority in coaching, found that:

over 70% of individuals who receive coaching benefited from improved work performance, relationships and more effective communication skills.
86% of companies reported a positive ROI on coaching services
96% of those who have been coached said they would repeat the process again.

This empirical study shows that coaching is effective at reducing procrastination and facilitating goal attainment.

Coaching facilitates goal achievement, says this study .

Coaching supports the development of female leaders in particular (researched here within a global organisation).

Purposeful Growth of human beings

Schedule a call with me to discuss what’s possible!

New ideas about work

Purpose matters

You hire talented and motivated people to commit to the success of your organisation. If this is what you ask, then set your people up for succes.

People perform well when they have the right capabilities for the job, and are fairly recognised and compensated for their efforts. I would say this is the old attitude towards employment. Work is what you do it to make a living. When you leave the office, a new world opens which is called “private life”.

People perform outstanding when their job brings them a sense of personal fulfilment, a bigger why, and when the way they deliver on their job doesn’t compromise but positively integrates with other important aspects of their life, like family and time off to recharge. This opens up a new idea about work. It’s not just something you do only for money. It’s part of who you are or who you want to be.

If your organisation is looking for outstanding performance, then create a company culture in which purpose is leading. Attract talent with intrinsic passion and conviction to support that purpose. Contact me directly to discuss opportunities for collaboration.